Dabur Meswak

Freshness is universal, but Dabur Meswak is built on something rare – the unique Meswak herb. That rarity became the foundation of this campaign. Curated a series of four rare and unique stories from four different regions of Maharashtra – stories of people whose lives reflected the same rare quality as Meswak’s USP. From traditional craftsman preserving a dying art, culture conservators to eco-warriors fighting for sustainability, each story was a testament to the power of the rare and unique. We handled everything from concept development to execution, ensuring that the stories felt authentic and connected to the brand's values.